Starpack: Milk

Now that things are starting to wind down for module hand in I found myself with a free couple of hours so I decided to have a crack at the Starpack brief that I was thinking about doing before. the brief is above from the website and reading through it, I figured that it was more of a conceptual brief than anything else and was only a minor brief. I wasn't going to do it but I found myself free so I did it.

Here's a few design sheets.

Out of all the ideas so far, I really like this idea of changing the shape of the normal milk carton so that they slot together. the advantages of this are that they take up less space and that way, far more can be transported and stored in one place, which vastly reduces the carbon footprint.

Here's a vector representation of the interlockable milk carton.

A few ideas using the chosen product name from the design sheets of 'Au Lait'. I didn't come up with a vast amount of variations for this because the clock is ticking and it's a brief that I want to turn around in a couple of hours. besides I really like the idea of using Ballpark font just touching the white edge. it's a font that looks like a milk splash. I used the conventional colours for milk packaging because if I go changing those around too much, I think that people will be confused. I prefer the images where the level of white is rising in response to the type of milk that it is packaging rather than staying in the same place on each carton.

A close up of each chosen carton front.

And 3D representations of all three.

Bish bash bosh. 2 hours.